Projects

HP partnered with YAS Marketing to engage urban professional and student audiences during the back-to-school period, strategically aligned with peak downtown activity during the Toronto International Film Festival timeframe.

Poppi partnered with YAS Marketing during the Toronto International Film Festival period to introduce the brand to new Canadian audiences through a combined mobile digital and product sampling campaign across high-traffic downtown routes.

FUZE partnered with YAS Marketing to drive product discovery through large-scale sampling supported by mobile digital exposure.

A holiday mobile display campaign running during one of the busiest retail periods of the year. Our digital trucks moved through high-traffic downtown routes, ensuring the brand was seen before the purchase decision across key shopping corridors.

A mobile display campaign across high-traffic city routes, bringing Alfa's Greek food products into everyday urban environments. Our digital trucks maintained consistent visibility throughout the day, reaching audiences within the natural flow of the city.

A mobile display campaign across high-traffic downtown routes, placing Reitmans directly into everyday city movement. Our digital trucks maintained continuous visibility throughout the day, reaching audiences within real-world environments.

A winter mobile display campaign focused on women’s health awareness across the city.

Across high-traffic downtown routes, our mobile digital billboards introduced Sahajan’s Ayurvedic skincare line to new urban audiences.

Along the streets and screenings of TIFF, our team introduced Issey Miyake’s fragrance to festival attendees through a combined mobile display and street sampling activation.

A 360° sponsorship at the Honda IndyCar Series including a complete branding package, media package, a catered track-side business suite, and VIP experiences (flag waving, track rides and pit access).

At the red carpet and street festival of the largest publicly attended film festival in the world, our D & G street sampling team distributed over 20,000 fragrance samples to festival goers, press, and celebrities.

A 12 hour exposure campaign at the entrance of the MMVAs red carpet. Our mobile digital billboards targeted the day-long mass line-ups of attendees, while our street teams kept everyone refreshed with bottles of Oasis Infusion.

In a combined event sponsorship, brand activation, and influencer program, we crafted a complete marketing effort allowing BareMinerals to interact with their target wellness community at Lole White Tour.